Apple Celebrates International Women’s Day with a Special Today at Apple Series, Editorial Collections on the Apple TV App, Apple Podcasts, and Apple Books, Features on the App Store, and an Apple Watch Activity Challenge
Throughout March, Apple Stores worldwide will host a series of over 5,000 Today at Apple sessions titled “She Creates” to highlight inspiring female creators using photography, design, technology, business, music and film to address tough topics, explore new perspectives and empower their communities. Select stores will host more than 100 sessions led by women across industries and mediums who are empowering those around them through creativity, including co-chair of the Women’s March Linda Sarsour, musicians Meghan Trainor and Victoria Monét, designer Carla Fernández, and many more.
“Celebrating the work, spirit and contributions of women is so important to Apple,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We’re thrilled to recognize International Women’s Day through the ‘She Creates’ programming series and bring these experiences to our stores so everyone can be inspired by some of the world’s most passionate and innovative creators.”
In a new Music Lab featuring the music of Alicia Keys, participants will learn from her creative process to remix their own version of her new song “Underdog” using GarageBand on iPhone and iPad.
Globally acclaimed photographer Yvonne Venegas will host a Photo Lab on March 5 at Apple Antara that focuses on finding the perfect lighting in unconventional ways. Using iPhone, attendees will control scenes and capture in-the-moment photos using Yvonne’s key techniques.
San Francisco-based fashion, lifestyle and travel photographer Anna-Alexia Basile will host a Photo Lab at Apple Union Square on March 12 that invites participants to get hands-on with iPhone and experiment with backdrops and props after learning about her bold style.
Beginning today, anyone can sign up for two new Today at Apple sessions inspired by women and led by Apple. A Music Lab featuring the music of Alicia Keys invites participants to deconstruct her new song “Underdog,” learn what inspires her to create, and remix their own version using GarageBand on iPhone and iPad. A new Art Lab titled “Playful Portraits” draws inspiration from three female artists from New York, Tokyo and Warsaw. The session will guide participants in transforming an everyday photo into a work of art with patterns, stickers and colors using the Procreate app on iPad Pro.
Special sessions hosted by female creators are planned in select stores around the world. For more information on the “She Creates” series, visit apple.co/she-creates.
Every day in March, the App Store will highlight work by female developers, designers and entrepreneurs.
A special collection available now on the Apple TV app features women who are changing the narrative through storytelling across movies and TV. For a limited time, the Apple TV app is also offering extended free trials of Apple TV channels subscriptions from Starz, BritBox, History Vault and Lifetime Movie Club, which feature compelling female-led shows and movies.
Additionally, Apple will celebrate International Women’s Day with the following activities:
- Every day in March, the App Store is celebrating the women who bring the apps and games people love to life. In the US, each App of the Day and Game of the Day for the month will highlight work by female developers, designers and entrepreneurs.
- Starting today, customers can explore the Apple TV app’s International Women’s Day collection from women who are changing the narrative through storytelling across the movie and TV landscape. Curated collections include Bold New Voices, Women Directing Women, Rebellious Icons and Recent Watershed Moments in TV — all sourced from the Apple TV app’s robust video offering of Apple TV+ original series and movies, hit new movies to buy or rent, popular streaming apps and premium Apple TV channels. And for a limited time, the Apple TV app is offering extended free trials from Starz, BritBox, History Vault and Lifetime Movie Club channels, featuring inspirational and compelling female-empowered shows and movies. The International Women’s Day collection on the Apple TV app can be found at www.apple.co/IWD2020.
- On March 8, International Women’s Day, a new curated collection on Apple Podcasts called “Changing the Narrative: Inspiring Women” will feature podcasts celebrating women podcasters, shows and stories. Apple Books will feature exceptional women recommending their favorite books.